Bridgestone Turanza T005

Bridgestone was set to launch its latest premium tyre, the Bridgestone Turanza T005, and needed a social media campaign to activate and engage drivers. It was vital to stay away from talk about performance and technical driving styles. Instead, we used personalised banners that spoke to people’s need to feel safe. Check out how our creative digital campaign ads and interactive website allowed us to not only spread the word about this tyre but seamlessly become part of people’s daily lives.