Firestone Instant Experience

2019 marked the 150th anniversary of Harvey Firestone. Although Harvey is an American icon, he has not yet achieved that status across the ocean. To express their eternal gratitude, Firestone wanted to find a way to bring Harvey’s extraordinary life story to their European audience. We decided to build an instant experience ad on Facebook to showcase his biggest achievements because the only way to do him justice, is to be as innovative as the man himself.