BOOST Magazine

When Mercedes-Benz approached us for a new direct mailing, we thought it was time for something different. Designers and copywriters joined forces, and we came up with a proposal for a bi-annual catazine. BOOST Magazine is a hybrid of a commercial product catalogue and a lifestyle magazine, containing everything from expert interviews to seasonal tips and tricks. A new edition is published every six months, allowing Mercedes-Benz Vans to communicate current promotions and general aftersales information to a vast number of clients and prospects on a regular basis.